The technology revolution Transportation revolution : Mass media Lines of production (cubicles) Brand centric Giant factories are leaving urban centers for suburbs connected via railroads, cars are carrying workers, trucks products and materials. Communication revolution : Radio, TV, téléphone, Transatlantic signal (morse code), Steel revolution, plastic, new chemicals, intensive agriculture, dynamite, light bulb, zipper, flashlight, air conditioner, freezer, fridge, micro wave… Fossil fuels: oil, nuclear & electricity Mass media Lines of production may seem barbarian today, but it was considered as a significant advanced in work environment. Probably in few decades we’ll see 9 to 5 jobs in cubicles or open offices for bullshit jobs like most corporate offers today, may seem a barbarian practice