Artificial Intelligence, Copywriting & Prompt Engineering
One of the top uses for AI text generators is to “rewrite” text. Maybe you’ve got marketing material to beef up. Or an old blog article to revitalize. Or maybe you’re a student with an essay due tomorrow. So you hit “Rewrite”.
Whatever your circumstances are, chances are you’re not seeing the results you want. That’s why I’m here, to share my favorite prompts from my stash.
A.I. Prompts: You get what you ask for 🧞
A.I. seems like a magic genie for writers. It’s almost like we have a new world of content available at the press of a button. It’s all for the asking.
That’s why it’s frustrating when A.I. output doesn’t work. The issues arise when we don’t know how to ask the content generators for what we want.
A big part of prompt whispering is working out “wishes”. A good prompt engineer will frame a prompt precisely and choose their words carefully. How we ask, and the subtext of the words, are as important as the ‘what’.
The most common cry for help I hear is: “Why does rewrite just repeat?”
Why “Rewrite” is not a powerful prompt:
Sometimes (but not always) a prompt like this just results in a carbon copy:
Rewrite the above article
People wonder why it won’t give them an entirely new piece of content.
But put yourself in the A.I.’s shoes, or better yet, Bart Simpson’s. When you give it a sentence and ask it to rewrite it, AI takes it literally and repeats it:
Remember, Large Scale Language Models love to repeat patterns… repeat patterns… repeat patterns…
Even if you ask a human personal assistant to “rewrite” a draft for you, it doesn’t mean all-new original content, or starting from scratch. Usually it means a second run-through or a polish. Unfortunately, when the AI takes your command literally, it can result in verbatim content and plagiarism.
Even at the best of times, “rewrite” generates a pale imitation.
Typing “completely rewrite” doesn’t work either, if it has fundamentally mistaken the meaning of “rewrite”. Neither does “Use completely new words”, because let’s be honest, you don’t want a new vocabulary — many keywords should remain the same (as should the conjunctions, articles, prepositions, etc). In reality, you just want it to look and sound original.
Choosing the right words matters in prompt engineering
So what’s the solution? Simple: being precise and intentional with language and word choices. I’ve said from the start of this A.I. revolution: AI won’t replace writing skills. Natural language processing (NLP) makes how we articulate ourselves a more important and marketable skill set than ever.
AI will turn average writers into good writers, good writers into amazing ones, and amazing writers into prolific ones.(but it will make bad writers worse than before)
Ask yourself what you really want before you prompt
“Rewrite” is bland and vague. If that’s all you prompt, your output’s going to be lackluster. Garbage in, Garbage out (or as I prefer: “Gold in, Gold out”).
Try to spice it up and express your editorial needs clearly. Remember, we need to be doing something to the language for best results. And what are “doing” words? That’s right, verbs. So use descriptive verbs. For example:
31 AI Prompts that are better than “Rewrite”
- Paraphrase: This is useful when you want to avoid plagiarism
- Reframe: Change the perspective or focus of the rewrite.
- Summarize: When you want a quick overview of a lengthy topic.
- Expand: For a more comprehensive understanding of a topic.
- Explain: Make the meaning of something clearer in the rewrite.
- Reinterpret: Provide a possible meaning or understanding.
- Simplify: Reduce the complexity of the language.
- Elaborate: Add more detail or explanation to a given point.
- Amplify: Strengthen the message or point in the rewrite.
- Clarify: Make a confusing point or statement clearer.
- Adapt: Modify the text for a different audience or purpose.
- Modernize: Update older language or concepts to be more current.
- Formalize: This asks to rewrite informal or casual language into a more formal or professional style. Useful for business or academic contexts.
- Informalize: Use this for social media posts, blogs, email campaigns, or any context where a more colloquial style and relaxed tone is right.
- Condense: Make the rewrite shorter by restricting it to key points.
- Emphasize/Reiterate: Highlight certain points more than others.
- Diversify: Add variety, perhaps in sentence structure or vocabulary.
- Neutralize: Remove bias or opinion, making the text more objective.
- Streamline: Remove unnecessary content or fluff.
- Enrich/Embellish: Add more pizzazz or detail to the rewrite.
- Illustrate: Provide examples to better explain the point.
- Synthesize: Combine different pieces of information.
- Sensationalize: Make the rewrite more dramatic. Great for clickbait!
- Humanize: Make the text more relatable or personal. Great for blogs!
- Elevate: Prompt for a rewrite that is more sophisticated or impressive.
- Illuminate: Prompt for a rewrite that is crystal-clear or enlightening.
- Enliven/Energize: Means make the text more lively or interesting.
- Soft-pedal: Means to downplay or reduce the intensity of the text.
- Exaggerate: When you want to hype-up hyperbole in the rewrite. Great for sales pitches (just watch those pesky facts)!
- Downplay: When you want a more mellow, mild-mannered tone. Great for research, and no-nonsense evidence-based testimonials.
- Glamorize: Prompt to make the rewrite sexier and more appealing.
Using words wisely when prompt engineering
As you can see, there’s a myriad of options. Some adjust according to the intended audience, some transform the text, and others play with words.
Remember: the language you use in your prompt is a parameter in itself that influences output (this skill set is the mark of a true AI Whisperer).
So try to select verbs with a tone that matches the desired effect. “Jazz up” not only tells the AI what to do (make it more interesting and exciting) but also conveys the energy in which to do it (in a fun and informal way). This lets you bundle more attributes — including sentiment — into your prompts.
Other methods to improve rewriting text using AI
Another aspect you should add is to state your goals and priorities. If you want the information rewritten in a particular format, specify this in the prompt. For instance, if you want a list, prompt with “Please simplify the above into bullet points…”. Whereas, if you want a detailed paragraph, prompt “Please provide an explanatory paragraph elaborating on…”
One of my all-time favorite go-to prompts is:
Reinterpret the above from an X perspective, for publication as Y
X could be your intended audience (e.g. consumers, Americans, youth), or a certain mindset or ideology (business-oriented, environmentalist, etc).
Y is the type of content you’d like to create (e.g. eBook, article, email, blog, social media post, marketing material, etc). Modify and adapt the prompt!
Another ‘rewrite’ that I like comes from Amanda Weston at Blogs By Jasper:
Reuse the above concept in a {insert} tone of voice, that will resonate with {insert intended audience}
I like how it extracts the core concept, and that “resonate” is *chef’s kiss*.
Big-Little-Big
Another way to avoid repetition in rewriting an article is to break it down into smaller components, then build it back into something new. This isn’t a Zero-Shot Prompt; it requires Chain Prompting. But it’s a powerful tool.
We call this “Big-Little-Big” because you take something large, pare it down to the bare bones, and then flesh it out again to create an entirely new text. The process should remove repetition because we’ve transformed the text.
First, have your AI summarize or bullet-point the source. Ideally, you want it totally stripped (no verbatim quotes or snippets of text). Then use this as the Seed or building blocks for generating fresh content. You may want to generate this in another conversation so it cannot look back to the source.
Changing the tone of voice in a rewrite
Remember at school being instructed to rewrite a subject “In your own words?” The same rule of paraphrasing applies when generating AI text.
Ask it to use a specific tone of voice. This can even be your own tone. Not sure how to extract your unique writing style or brand voice? I’ve got you covered. Check out this solution (great for both businesses and students):
When we ask the AI to match a personality, we encourage a more extensive rewrite of the material. It adds more individuality to the language patterns.
This pairs well with Role Play prompting, where you ask the AI to assume the role of an expert (however, for students and creators with a personal brand, I can’t stress how important it is to set the tone to your own voice).
Jasper Brand Voice & Memory
Teach Jasper the details of your products & services, audiences, and specific information, so it always writes…
www.jasper.ai
Jasper AI makes this very easy; previously brand voice was only available to business clients but they’ve kindly extended it to all plans. You can even make your voice the default for AI output, so it’s a simple ‘set and forget’.
You can take advantage of a free trial to use Jasper Brand Voice to analyze and identify your tone. Make use of this professional tool! Even if it’s just once to find out how to best describe your tone of voice. That way you’ll never be stumped when you have to personalize a “rewrite” prompt.
Here’s an example I cribbed using the Jasper AI Brand Voice extractor:
“Rewrite the above in a tone of voice that is professional, informative, and friendly, emphasizing clarity, conciseness, objectivity, relevance, and organization in a conversational tone to engage the audience”
“Great ideas, but I ain’t got time! Give me a fast simple way to rewrite. I need a solution NOW”
If you can’t be bothered doing all this, there’s an easy way. One of the huge advantages of Jasper AI over ChatGPT (I recommend both!) is everything is readymade and set up for you. So if you’re in a rush, or own a business, it’s the most convenient way to get things done fast, without all that tinkering.
Jasper AI has a template to repurpose content. A template means there’s no need for prompts; just fill in the fields and click the Generate button. Easy!
Pro Tip for the Content Rewriter Template: you can boost SEO by putting in the Rewriting Goal field “To include the following keywords” and then listing your target terms. This combines beautifully when using the Surfer SEO integration feature in Jasper.
Surfer - Skyrocket your organic traffic
Don't leave your SEO strategy up to chance. Surfer will give you a SEO workflow to boost your organic traffic, increase…
surferseo.com
Surfer SEO is an AI that researches the ideal keywords for your search terms so you can improve your ranking on SERPs. Using Surfer and Jasper together you can easily get on the first page of Google in your niche; I’ve also hit 1.3 million views in 3 days doing this.
Conclusion:
When you rewrite something, you don’t want to tread the same path again. With my tips and 31 prompts, you should be able to transform old content into something new and exciting again, and entirely your own. Write on!
Who is The Jasper AI Whisperer?
As The Jasper AI Whisperer, I provide training and consulting services to help companies implement and properly utilize generative AI tools in their operations. I’m certified in Jasper AI and Surfer SEO, and experienced in others. I have a natural ability with NLP, and an affinity with AI and how they use language. Don’t miss out on the huge business benefits of using AI, from large-scale language models to AI art generators. Take charge of AI innovations and make informed decisions. Contact me to learn more.
I’m also available for journalism opportunities, podcasts, interviews, fine-tuning AI prompts, and creating custom prompt libraries for companies.
You might enjoy these related articles from The Jasper AI Whisperer:
Artificial Intelligence, Copywriting & Prompt Engineering
One of the top uses for AI text generators is to “rewrite” text. Maybe you’ve got marketing material to beef up. Or an old blog article to revitalize. Or maybe you’re a student with an essay due tomorrow. So you hit “Rewrite”.
Whatever your circumstances are, chances are you’re not seeing the results you want. That’s why I’m here, to share my favorite prompts from my stash.
A.I. Prompts: You get what you ask for 🧞
A.I. seems like a magic genie for writers. It’s almost like we have a new world of content available at the press of a button. It’s all for the asking.
That’s why it’s frustrating when A.I. output doesn’t work. The issues arise when we don’t know how to ask the content generators for what we want.
A big part of prompt whispering is working out “wishes”. A good prompt engineer will frame a prompt precisely and choose their words carefully. How we ask, and the subtext of the words, are as important as the ‘what’.
The most common cry for help I hear is: “Why does rewrite just repeat?”
Why “Rewrite” is not a powerful prompt:
Sometimes (but not always) a prompt like this just results in a carbon copy:
Rewrite the above article
People wonder why it won’t give them an entirely new piece of content.
But put yourself in the A.I.’s shoes, or better yet, Bart Simpson’s. When you give it a sentence and ask it to rewrite it, AI takes it literally and repeats it:
Remember, Large Scale Language Models love to repeat patterns… repeat patterns… repeat patterns…
Even if you ask a human personal assistant to “rewrite” a draft for you, it doesn’t mean all-new original content, or starting from scratch. Usually it means a second run-through or a polish. Unfortunately, when the AI takes your command literally, it can result in verbatim content and plagiarism.
Even at the best of times, “rewrite” generates a pale imitation.
Typing “completely rewrite” doesn’t work either, if it has fundamentally mistaken the meaning of “rewrite”. Neither does “Use completely new words”, because let’s be honest, you don’t want a new vocabulary — many keywords should remain the same (as should the conjunctions, articles, prepositions, etc). In reality, you just want it to look and sound original.
Choosing the right words matters in prompt engineering
So what’s the solution? Simple: being precise and intentional with language and word choices. I’ve said from the start of this A.I. revolution: AI won’t replace writing skills. Natural language processing (NLP) makes how we articulate ourselves a more important and marketable skill set than ever.
AI will turn average writers into good writers, good writers into amazing ones, and amazing writers into prolific ones.(but it will make bad writers worse than before)
Ask yourself what you really want before you prompt
“Rewrite” is bland and vague. If that’s all you prompt, your output’s going to be lackluster. Garbage in, Garbage out (or as I prefer: “Gold in, Gold out”).
Try to spice it up and express your editorial needs clearly. Remember, we need to be doing something to the language for best results. And what are “doing” words? That’s right, verbs. So use descriptive verbs. For example:
31 AI Prompts that are better than “Rewrite”
- Paraphrase: This is useful when you want to avoid plagiarism
- Reframe: Change the perspective or focus of the rewrite.
- Summarize: When you want a quick overview of a lengthy topic.
- Expand: For a more comprehensive understanding of a topic.
- Explain: Make the meaning of something clearer in the rewrite.
- Reinterpret: Provide a possible meaning or understanding.
- Simplify: Reduce the complexity of the language.
- Elaborate: Add more detail or explanation to a given point.
- Amplify: Strengthen the message or point in the rewrite.
- Clarify: Make a confusing point or statement clearer.
- Adapt: Modify the text for a different audience or purpose.
- Modernize: Update older language or concepts to be more current.
- Formalize: This asks to rewrite informal or casual language into a more formal or professional style. Useful for business or academic contexts.
- Informalize: Use this for social media posts, blogs, email campaigns, or any context where a more colloquial style and relaxed tone is right.
- Condense: Make the rewrite shorter by restricting it to key points.
- Emphasize/Reiterate: Highlight certain points more than others.
- Diversify: Add variety, perhaps in sentence structure or vocabulary.
- Neutralize: Remove bias or opinion, making the text more objective.
- Streamline: Remove unnecessary content or fluff.
- Enrich/Embellish: Add more pizzazz or detail to the rewrite.
- Illustrate: Provide examples to better explain the point.
- Synthesize: Combine different pieces of information.
- Sensationalize: Make the rewrite more dramatic. Great for clickbait!
- Humanize: Make the text more relatable or personal. Great for blogs!
- Elevate: Prompt for a rewrite that is more sophisticated or impressive.
- Illuminate: Prompt for a rewrite that is crystal-clear or enlightening.
- Enliven/Energize: Means make the text more lively or interesting.
- Soft-pedal: Means to downplay or reduce the intensity of the text.
- Exaggerate: When you want to hype-up hyperbole in the rewrite. Great for sales pitches (just watch those pesky facts)!
- Downplay: When you want a more mellow, mild-mannered tone. Great for research, and no-nonsense evidence-based testimonials.
- Glamorize: Prompt to make the rewrite sexier and more appealing.
Using words wisely when prompt engineering
As you can see, there’s a myriad of options. Some adjust according to the intended audience, some transform the text, and others play with words.
Remember: the language you use in your prompt is a parameter in itself that influences output (this skill set is the mark of a true AI Whisperer).
So try to select verbs with a tone that matches the desired effect. “Jazz up” not only tells the AI what to do (make it more interesting and exciting) but also conveys the energy in which to do it (in a fun and informal way). This lets you bundle more attributes — including sentiment — into your prompts.
Other methods to improve rewriting text using AI
Another aspect you should add is to state your goals and priorities. If you want the information rewritten in a particular format, specify this in the prompt. For instance, if you want a list, prompt with “Please simplify the above into bullet points…”. Whereas, if you want a detailed paragraph, prompt “Please provide an explanatory paragraph elaborating on…”
One of my all-time favorite go-to prompts is:
Reinterpret the above from an X perspective, for publication as Y
X could be your intended audience (e.g. consumers, Americans, youth), or a certain mindset or ideology (business-oriented, environmentalist, etc).
Y is the type of content you’d like to create (e.g. eBook, article, email, blog, social media post, marketing material, etc). Modify and adapt the prompt!
Another ‘rewrite’ that I like comes from Amanda Weston at Blogs By Jasper:
Reuse the above concept in a {insert} tone of voice, that will resonate with {insert intended audience}
I like how it extracts the core concept, and that “resonate” is *chef’s kiss*.
Big-Little-Big
Another way to avoid repetition in rewriting an article is to break it down into smaller components, then build it back into something new. This isn’t a Zero-Shot Prompt; it requires Chain Prompting. But it’s a powerful tool.
We call this “Big-Little-Big” because you take something large, pare it down to the bare bones, and then flesh it out again to create an entirely new text. The process should remove repetition because we’ve transformed the text.
First, have your AI summarize or bullet-point the source. Ideally, you want it totally stripped (no verbatim quotes or snippets of text). Then use this as the Seed or building blocks for generating fresh content. You may want to generate this in another conversation so it cannot look back to the source.
Changing the tone of voice in a rewrite
Remember at school being instructed to rewrite a subject “In your own words?” The same rule of paraphrasing applies when generating AI text.
Ask it to use a specific tone of voice. This can even be your own tone. Not sure how to extract your unique writing style or brand voice? I’ve got you covered. Check out this solution (great for both businesses and students):
When we ask the AI to match a personality, we encourage a more extensive rewrite of the material. It adds more individuality to the language patterns.
This pairs well with Role Play prompting, where you ask the AI to assume the role of an expert (however, for students and creators with a personal brand, I can’t stress how important it is to set the tone to your own voice).
Jasper Brand Voice & Memory
Teach Jasper the details of your products & services, audiences, and specific information, so it always writes…
www.jasper.ai
Jasper AI makes this very easy; previously brand voice was only available to business clients but they’ve kindly extended it to all plans. You can even make your voice the default for AI output, so it’s a simple ‘set and forget’.
You can take advantage of a free trial to use Jasper Brand Voice to analyze and identify your tone. Make use of this professional tool! Even if it’s just once to find out how to best describe your tone of voice. That way you’ll never be stumped when you have to personalize a “rewrite” prompt.
Here’s an example I cribbed using the Jasper AI Brand Voice extractor:
“Rewrite the above in a tone of voice that is professional, informative, and friendly, emphasizing clarity, conciseness, objectivity, relevance, and organization in a conversational tone to engage the audience”
“Great ideas, but I ain’t got time! Give me a fast simple way to rewrite. I need a solution NOW”
If you can’t be bothered doing all this, there’s an easy way. One of the huge advantages of Jasper AI over ChatGPT (I recommend both!) is everything is readymade and set up for you. So if you’re in a rush, or own a business, it’s the most convenient way to get things done fast, without all that tinkering.
Jasper AI has a template to repurpose content. A template means there’s no need for prompts; just fill in the fields and click the Generate button. Easy!
Pro Tip for the Content Rewriter Template: you can boost SEO by putting in the Rewriting Goal field “To include the following keywords” and then listing your target terms. This combines beautifully when using the Surfer SEO integration feature in Jasper.
Surfer - Skyrocket your organic traffic
Don't leave your SEO strategy up to chance. Surfer will give you a SEO workflow to boost your organic traffic, increase…
surferseo.com
Surfer SEO is an AI that researches the ideal keywords for your search terms so you can improve your ranking on SERPs. Using Surfer and Jasper together you can easily get on the first page of Google in your niche; I’ve also hit 1.3 million views in 3 days doing this.
Conclusion:
When you rewrite something, you don’t want to tread the same path again. With my tips and 31 prompts, you should be able to transform old content into something new and exciting again, and entirely your own. Write on!
Who is The Jasper AI Whisperer?
As The Jasper AI Whisperer, I provide training and consulting services to help companies implement and properly utilize generative AI tools in their operations. I’m certified in Jasper AI and Surfer SEO, and experienced in others. I have a natural ability with NLP, and an affinity with AI and how they use language. Don’t miss out on the huge business benefits of using AI, from large-scale language models to AI art generators. Take charge of AI innovations and make informed decisions. Contact me to learn more.
I’m also available for journalism opportunities, podcasts, interviews, fine-tuning AI prompts, and creating custom prompt libraries for companies.
You might enjoy these related articles from The Jasper AI Whisperer:
Artificial Intelligence, Copywriting & Prompt Engineering
One of the top uses for AI text generators is to “rewrite” text. Maybe you’ve got marketing material to beef up. Or an old blog article to revitalize. Or maybe you’re a student with an essay due tomorrow. So you hit “Rewrite”.
Whatever your circumstances are, chances are you’re not seeing the results you want. That’s why I’m here, to share my favorite prompts from my stash.
A.I. Prompts: You get what you ask for 🧞
A.I. seems like a magic genie for writers. It’s almost like we have a new world of content available at the press of a button. It’s all for the asking.
That’s why it’s frustrating when A.I. output doesn’t work. The issues arise when we don’t know how to ask the content generators for what we want.
A big part of prompt whispering is working out “wishes”. A good prompt engineer will frame a prompt precisely and choose their words carefully. How we ask, and the subtext of the words, are as important as the ‘what’.
The most common cry for help I hear is: “Why does rewrite just repeat?”
Why “Rewrite” is not a powerful prompt:
Sometimes (but not always) a prompt like this just results in a carbon copy:
Rewrite the above article
People wonder why it won’t give them an entirely new piece of content.
But put yourself in the A.I.’s shoes, or better yet, Bart Simpson’s. When you give it a sentence and ask it to rewrite it, AI takes it literally and repeats it:
Remember, Large Scale Language Models love to repeat patterns… repeat patterns… repeat patterns…
Even if you ask a human personal assistant to “rewrite” a draft for you, it doesn’t mean all-new original content, or starting from scratch. Usually it means a second run-through or a polish. Unfortunately, when the AI takes your command literally, it can result in verbatim content and plagiarism.
Even at the best of times, “rewrite” generates a pale imitation.
Typing “completely rewrite” doesn’t work either, if it has fundamentally mistaken the meaning of “rewrite”. Neither does “Use completely new words”, because let’s be honest, you don’t want a new vocabulary — many keywords should remain the same (as should the conjunctions, articles, prepositions, etc). In reality, you just want it to look and sound original.
Choosing the right words matters in prompt engineering
So what’s the solution? Simple: being precise and intentional with language and word choices. I’ve said from the start of this A.I. revolution: AI won’t replace writing skills. Natural language processing (NLP) makes how we articulate ourselves a more important and marketable skill set than ever.
AI will turn average writers into good writers, good writers into amazing ones, and amazing writers into prolific ones.(but it will make bad writers worse than before)
Ask yourself what you really want before you prompt
“Rewrite” is bland and vague. If that’s all you prompt, your output’s going to be lackluster. Garbage in, Garbage out (or as I prefer: “Gold in, Gold out”).
Try to spice it up and express your editorial needs clearly. Remember, we need to be doing something to the language for best results. And what are “doing” words? That’s right, verbs. So use descriptive verbs. For example:
31 AI Prompts that are better than “Rewrite”
- Paraphrase: This is useful when you want to avoid plagiarism
- Reframe: Change the perspective or focus of the rewrite.
- Summarize: When you want a quick overview of a lengthy topic.
- Expand: For a more comprehensive understanding of a topic.
- Explain: Make the meaning of something clearer in the rewrite.
- Reinterpret: Provide a possible meaning or understanding.
- Simplify: Reduce the complexity of the language.
- Elaborate: Add more detail or explanation to a given point.
- Amplify: Strengthen the message or point in the rewrite.
- Clarify: Make a confusing point or statement clearer.
- Adapt: Modify the text for a different audience or purpose.
- Modernize: Update older language or concepts to be more current.
- Formalize: This asks to rewrite informal or casual language into a more formal or professional style. Useful for business or academic contexts.
- Informalize: Use this for social media posts, blogs, email campaigns, or any context where a more colloquial style and relaxed tone is right.
- Condense: Make the rewrite shorter by restricting it to key points.
- Emphasize/Reiterate: Highlight certain points more than others.
- Diversify: Add variety, perhaps in sentence structure or vocabulary.
- Neutralize: Remove bias or opinion, making the text more objective.
- Streamline: Remove unnecessary content or fluff.
- Enrich/Embellish: Add more pizzazz or detail to the rewrite.
- Illustrate: Provide examples to better explain the point.
- Synthesize: Combine different pieces of information.
- Sensationalize: Make the rewrite more dramatic. Great for clickbait!
- Humanize: Make the text more relatable or personal. Great for blogs!
- Elevate: Prompt for a rewrite that is more sophisticated or impressive.
- Illuminate: Prompt for a rewrite that is crystal-clear or enlightening.
- Enliven/Energize: Means make the text more lively or interesting.
- Soft-pedal: Means to downplay or reduce the intensity of the text.
- Exaggerate: When you want to hype-up hyperbole in the rewrite. Great for sales pitches (just watch those pesky facts)!
- Downplay: When you want a more mellow, mild-mannered tone. Great for research, and no-nonsense evidence-based testimonials.
- Glamorize: Prompt to make the rewrite sexier and more appealing.
Using words wisely when prompt engineering
As you can see, there’s a myriad of options. Some adjust according to the intended audience, some transform the text, and others play with words.
Remember: the language you use in your prompt is a parameter in itself that influences output (this skill set is the mark of a true AI Whisperer).
So try to select verbs with a tone that matches the desired effect. “Jazz up” not only tells the AI what to do (make it more interesting and exciting) but also conveys the energy in which to do it (in a fun and informal way). This lets you bundle more attributes — including sentiment — into your prompts.
Other methods to improve rewriting text using AI
Another aspect you should add is to state your goals and priorities. If you want the information rewritten in a particular format, specify this in the prompt. For instance, if you want a list, prompt with “Please simplify the above into bullet points…”. Whereas, if you want a detailed paragraph, prompt “Please provide an explanatory paragraph elaborating on…”
One of my all-time favorite go-to prompts is:
Reinterpret the above from an X perspective, for publication as Y
X could be your intended audience (e.g. consumers, Americans, youth), or a certain mindset or ideology (business-oriented, environmentalist, etc).
Y is the type of content you’d like to create (e.g. eBook, article, email, blog, social media post, marketing material, etc). Modify and adapt the prompt!
Another ‘rewrite’ that I like comes from Amanda Weston at Blogs By Jasper:
Reuse the above concept in a {insert} tone of voice, that will resonate with {insert intended audience}
I like how it extracts the core concept, and that “resonate” is *chef’s kiss*.
Big-Little-Big
Another way to avoid repetition in rewriting an article is to break it down into smaller components, then build it back into something new. This isn’t a Zero-Shot Prompt; it requires Chain Prompting. But it’s a powerful tool.
We call this “Big-Little-Big” because you take something large, pare it down to the bare bones, and then flesh it out again to create an entirely new text. The process should remove repetition because we’ve transformed the text.
First, have your AI summarize or bullet-point the source. Ideally, you want it totally stripped (no verbatim quotes or snippets of text). Then use this as the Seed or building blocks for generating fresh content. You may want to generate this in another conversation so it cannot look back to the source.
Changing the tone of voice in a rewrite
Remember at school being instructed to rewrite a subject “In your own words?” The same rule of paraphrasing applies when generating AI text.
Ask it to use a specific tone of voice. This can even be your own tone. Not sure how to extract your unique writing style or brand voice? I’ve got you covered. Check out this solution (great for both businesses and students):
When we ask the AI to match a personality, we encourage a more extensive rewrite of the material. It adds more individuality to the language patterns.
This pairs well with Role Play prompting, where you ask the AI to assume the role of an expert (however, for students and creators with a personal brand, I can’t stress how important it is to set the tone to your own voice).
Jasper Brand Voice & Memory
Teach Jasper the details of your products & services, audiences, and specific information, so it always writes…
www.jasper.ai
Jasper AI makes this very easy; previously brand voice was only available to business clients but they’ve kindly extended it to all plans. You can even make your voice the default for AI output, so it’s a simple ‘set and forget’.
You can take advantage of a free trial to use Jasper Brand Voice to analyze and identify your tone. Make use of this professional tool! Even if it’s just once to find out how to best describe your tone of voice. That way you’ll never be stumped when you have to personalize a “rewrite” prompt.
Here’s an example I cribbed using the Jasper AI Brand Voice extractor:
“Rewrite the above in a tone of voice that is professional, informative, and friendly, emphasizing clarity, conciseness, objectivity, relevance, and organization in a conversational tone to engage the audience”
“Great ideas, but I ain’t got time! Give me a fast simple way to rewrite. I need a solution NOW”
If you can’t be bothered doing all this, there’s an easy way. One of the huge advantages of Jasper AI over ChatGPT (I recommend both!) is everything is readymade and set up for you. So if you’re in a rush, or own a business, it’s the most convenient way to get things done fast, without all that tinkering.
Jasper AI has a template to repurpose content. A template means there’s no need for prompts; just fill in the fields and click the Generate button. Easy!
Pro Tip for the Content Rewriter Template: you can boost SEO by putting in the Rewriting Goal field “To include the following keywords” and then listing your target terms. This combines beautifully when using the Surfer SEO integration feature in Jasper.
Surfer - Skyrocket your organic traffic
Don't leave your SEO strategy up to chance. Surfer will give you a SEO workflow to boost your organic traffic, increase…
surferseo.com
Surfer SEO is an AI that researches the ideal keywords for your search terms so you can improve your ranking on SERPs. Using Surfer and Jasper together you can easily get on the first page of Google in your niche; I’ve also hit 1.3 million views in 3 days doing this.
Conclusion:
When you rewrite something, you don’t want to tread the same path again. With my tips and 31 prompts, you should be able to transform old content into something new and exciting again, and entirely your own. Write on!
Who is The Jasper AI Whisperer?
As The Jasper AI Whisperer, I provide training and consulting services to help companies implement and properly utilize generative AI tools in their operations. I’m certified in Jasper AI and Surfer SEO, and experienced in others. I have a natural ability with NLP, and an affinity with AI and how they use language. Don’t miss out on the huge business benefits of using AI, from large-scale language models to AI art generators. Take charge of AI innovations and make informed decisions. Contact me to learn more.
I’m also available for journalism opportunities, podcasts, interviews, fine-tuning AI prompts, and creating custom prompt libraries for companies.
