Brandolini's law, also known as the bullshit asymmetry principle, is an internet adage that emphasizes the effort of debunking misinformation, in comparison to the relative ease of creating it in the first place. It states that "The amount of energy needed to refute bullshit is an order of magnitude bigger than that needed to produce it."[1][2]
Environmental researcher Dr. Phil Williamson of University of East Anglia implored other scientists to get online and refute falsehoods to their work whenever possible, despite the difficulty per Brandolini's Law. He wrote, "the scientific process doesn't stop when results are published in a peer-reviewed journal. Wider communication is also involved, and that includes ensuring not only that information (including uncertainties) is understood, but also that misinformation and errors are corrected where necessary."[3]
Origins[edit]
The law was publicly formulated the first time in January 2013[4] by Alberto Brandolini, an Italian programmer. Brandolini stated that he was inspired by reading Daniel Kahneman's Thinking, Fast and Slow right before watching an Italian political talk show with former Prime Minister Silvio Berlusconi and journalist Marco Travaglio.[5][6]
In yoga[edit]
The yoga scholar-practitioners Mark Singleton and Borayin Larios write that several of their colleagues have "privately" described their "aversion to public debate" with non-scholars because of Brandolini's law.[7]