Artificial intelligence (AI) is everywhere. From smartphones and apps to healthcare and finance — AI is the latest fashion accessory for businesses. However, just because so many companies utilize AI does not mean it’s a good idea.
Many businesses are integrating AI not because they need it but because they have developed a case of FOMO (fear of missing out).
While it may seem progressive to integrate what could be described as the most significant technological breakthrough since the internet, it may also jeopardize a company’s brand reputation.
One of the primary goals for any business is to build a trustworthy brand. Trust builds loyal customers, the most valuable asset for any brand.
However, building trust using unproven technology is counterproductive, especially if most people have reservations regarding AI technology.
Recent surveys indicate a significant distrust among Americans toward AI. Approximately 70% of people familiar with AI report having little to no trust in companies to make responsible decisions regarding its use in…
