Ignore the use of your digital data at your peril: today’s personal data businesses are profiling you in ways that could have a profound impact on your life
Brain light/Alamy
WE HAVE all been there. Aimlessly wandering around online when an ad for, say, the perfect pair of hiking boots pops up. Just in time for that long walk you have been planning. No surprise there, perhaps: we are used to our digital lives being tracked, sold and used to entice us with stuff. But these days – as you can read about in our feature “Nowhere to hide: Data harvesters came for your privacy – and found it” – the spookily accurate ads are just the tip of the iceberg when it comes to how much insight companies have about our lives. …
