24 September, 2024
Dr. Aart de Geus: "We are surrounded by the acceleration from ‘scale complexity’ to ‘systemic complexity"
Photo above: SNUG Israel 2024. Credit: Yoni Reif
The Synopsys Users Group (SNUG) held its annual Israel conference, SNUG Israel 2024 in Herzliya last week. Executive Chair and Founder of Synopsys, Dr. Aart de Geus, delivered a keynote which explored the profound shifts shaping the semiconductor industry. Dr. de Geus delved into the exponential semiconductor technological advances of this decade, emphasizing how AI is driving vertical-market opportunities and redefining products, processes, and innovation.
“The ingenuity of our industry cannot be overestimated,” said Dr. Aart de Geus. “We are surrounded by the acceleration from ‘scale complexity’ to ‘systemic complexity’, and with it, a great opportunity to shape the future of silicon and software-defined systems. It is the collaboration across the ecosystem that has brought us to this moment, and it is this collective force that will continue to redefine what’s possible.”
The customer keynote was presented by VP of Engineering at Google Cloud, Uri Frank. His keynote, “It’s All About AI!”, offered a deep dive into the transformative AI trends reshaping technology. He shared his perspective on the challenges and opportunities AI presents to the systems and silicon industries, emphasizing the pivotal role of AI in the design and development of next-generation technologies.
SNUG Israel 2024 is the 20th annual SNUG event in Israel. The conference featured more than 35 technical presentations, with dedicated tracks covering critical topics such as digital design implementation & signoff, verification software and hardware, analog/mixed-signal (AMS) design & simulation, successful IP integration into SoCs, formal & functional safety (FuSa), emulation & FPGA prototyping and energy-efficient SoCs.
SNUG is one of the world’s largest user conference in the electronics industry, with over 12,000 Synopsys tool and technology users participating across North America, Europe, Asia, and Israel.
Posted in: AI , News , Semiconductors
Posted in tags: synopsys
