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Raphael Thys
Photo by Sam Moqadam on Unsplash
AI is a game-changer for the entertainment industry
The entertainment industry is the most creative industry in the world today. Constant and valuable changes are required to make it successful. If you make the same kind of films people get bored and do not want to see the stuff. They want to see something new always.
The movie topics, actions, stories, music, dance, sports everything has to be new to entice people. If it catches the fancy of the people there is a lot of money in it for the producers and directors.
Technology is a game-changer for the entertainment industry. Artificial Intelligence (AI)and machine learning (ML)have become the fancy of the most creative artists in the world today. To a large extent, AI will be responsible for the future success of the entertainment industry.
How the entertainment industry will be successful with AI
There are many examples to show how AI is taking entertainment to a new level.
I saw a movie where an actor was shown with a green light with the sky behind digitally showing skydiving. The audience was clapping hands and enjoyed the thrill whereas unknown to them the actor was also saved from the risk of actually doing the act or of having a double to do it as AI did it instead.
Paul Walker the famous American actor of Fast and Furious died in 2013. His face was mapped into his brother’s face through the footage of the previous series of the movie and this helped to complete the movie quickly. AI has helped in creating visual light and sound effects and giving the views better-produced movies.
Bruce Lee did an advertisement shoot of a whiskey brand through digital effects and it became very popular.
The future success of the entertainment industry is to change and to conform with new realities, to bring new challenges and opportunities for investors and entrepreneurs in the industry.
Music Jacob Quistgaard (known as Quist) is a Danish guitarist, based in Los Angeles says that technological applications are great for music. He is excited about the changes. According to him
“Imagine being able to see your teacher on your computer and have a digital keyboard pop up,”
SportsTechnology for sports is a real boon Steinbergis developing an app especially for the entertainment of the younger generations interested in sports.
The app will permit a fan to interact with other fans, listen to the coach’s call or referee’s replay. He will also be able to order from the snack bar from his or her stadium seat.
Screenless screens
Schilowitz says “We are entering the age of what I like to call the ‘screenless screen. The next wave of what a screen will be will not look anything like the screens that exist today. It will be a virtual layer on the reality that will feel transparent to you. This is not science fiction, this is science reality. It’s really happening. We are all going to have a device that is going to get you into the screenless screen within the next few years.”
Artificial Intelligence and Machine learning are the future of the entertainment industry
Faster completion of movies: AI is the future of the entertainment industry. It will help when actors have a date issue because they are busy with another movie. Thus movies will be completed fast as there will be no waiting period for actors who are unable to act at a particular time AI will resurrect an actor. AI will also recreate a deceased actor. There will be a lot of cost-saving with a saving of time
#1.Quicker marketing processes: AI will use predictive analysis to make all marketing processes much faster than it is today. It will also be used for programming and designing advertisements.
#2.Personalization of content: People will have personalized content that will be based on the user's data activity and behavior of viewing the website.
#3. Optimization of search: AI will be used to increase the speed and efficiency of the overall classification and search processes
#4.Innovative experience: The use of Augmented reality (AR) and Virtual Reality (VR) through AI will be useful for a wonderful experience for the users.
The Takeaways
1.AI is not a replacement: AI will be a game-changer but not a replacement for human actors.
2. AI is very expensive: Small shoots with the help of AI cost a lot of money and it is quite complex to set up the machinery. They can help through old footage and photos with AI to imitate the mannerisms.
3. Deepfake problem: One of the big problems with AI in the entertainment industry will be deep fakes or imitation of characters and cheap copies of music or dance will be brought out. Everybody remembers that a video of Barrack Obama insulting President Donald Trump had become viral and this was actually not true. A fake one was created by a comedian Jordan Peele who did a voice-over and with AI technique he made it look real making Barrack Obama seem like a culprit.
To conclude
The media and entertainment industry will in the future be able to utilize the power of Artificial Intelligence (AI) in making visual content more interactive and interesting.It will help to provide the audience with personalized and much better data-intensive and personalized automated content.
AI has already changed the landscape of the entertainment business. It will take the industry to new heights and consequently the business will soar.
AI will provide a 360 degrees view of events with a 3D effect with an enriching experience. It will also help to give the feeling of a real and live event.
Finally, the future of the entertainment business is bright and will see many new changes as AI will soon take entertainment space by storm.