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Being Attractive Will No Longer Be an Advantage in the Content World

AI avatars will help level out the creator playing field — which could be good news for the overlooked.

Jeff Hayward

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Published in

Bitchy

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4 min read

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4 days ago

Artificial influencers consoling each other after being replaced by other artificial models. From the author using Midjourney AI

Pretty people have been making more than the average chump (like me) for a long time.

It’s an unfair advantage given to them by nature. However, something unnatural is coming to take away their edge.

I’m not just writing this out of spite — there’s some research to back this claim. Apparently, people see attractive folks as more trustworthy, so lookers are more likely to get promoted (and hired in the first place.)

According to a report from the Wall Street Journal, attractive people make about $230,000 more than Average Joes over their lifespan.

And that’s just the average. There’s no doubt that good-looking streamers can make some serious bank, mostly just for looking good. (OnlyFans is a good example of how this works. Take a look at the top ten earners on that platform — do you see any ugly people?)

My point is, if two people — one hot and the other meh — recorded videos of themselves balancing a pencil on their nose, which do you think would earn more from views?

The power of perception

I see this in the content world all the time. Whether painting a picture or posing for the camera, personal image carries a lot of weight toward an artist’s success.

People like to get to “know” the artist behind the work, and that can sometimes become an infatuation all its own. They are paying for the creator as much as they’re paying for their creations in many cases.

Well, listen here, all you natural beauties earning money for existing: AI is coming for you.

I’m seeing more companies using artificial intelligence avatars, whereas a pretty person would’ve been hired for the gig in the past. Static AI images have been used in ads for a while now (you may not have even noticed), and AI “actors” are being rolled out now, too.

We’ve already seen one example of an influencer who virtually cloned herself using AI to make more money online. There are already…