Raphael ThysGoogle is making a big push into the world of augmented reality (AR), according to a recent report.
Augmented Reality (AR) is a technology that enhances our perception of reality by superimposing computer-generated images, sounds, and other sensory inputs onto the real world. AR technology has the potential to revolutionize the way we interact with digital content and the physical world, by blending virtual and real elements to create a more immersive and interactive experience.
The tech giant is reportedly shifting its focus and resources towards AR, moving work from its search and advertising teams over to its Android and hardware teams.
This move comes as part of Google's efforts to stay ahead of the curve in the rapidly-growing AR market, which is expected to be worth billions of dollars in the coming years. The company has been investing heavily in AR technology in recent years, with the launch of its AR Core platform and the development of AR-powered products/services such as Google Maps AR navigation.
According to sources familiar with the matter, Google is ramping up its efforts to develop AR-powered devices, including smart glasses and other wearable devices.
To add on, following this month's announcement of a partnership with Samsung on XR devices, placing AR within Networks & Environments makes a lot of sense. Google's contribution to the project includes working on Android, and wearable OS versions. In addition to smartphones, tablets, wrist-worn wearables, TVs, and vehicles, this will expand Android's OEM model into a new form factor.
The hardware and operating system teams at Google have a track record of delivering at scale. The internal finalization of this new arrangement parallels the current partnership between the Pixel hardware and Android OS.
In addition to hardware, Google is also reportedly working on ways to integrate AR more deeply into its Android operating system. This could include the development of new AR-powered apps and services, as well as the integration of AR technology into existing products such as Google Maps.
While it's still early days for AR, Google's push into the market is seen as a major signal that the technology is set to play a big role in the future of computing. As the market for AR continues to grow, Google will likely face increased competition from other tech giants such as Apple and Facebook, which are also investing heavily in AR technology.
Despite the challenges, Google remains optimistic about the future of AR and is confident that it can continue to lead the charge in this exciting and rapidly-growing market. With its vast resources, talented team of engineers and developers, and years of experience in the tech industry, Google is well-positioned to make a big impact in the world of AR.
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