Industry Statistics and Trends
Photographic Activities in Europe key trends
Professional photographers face challenges due to technological advancements.
The fast-paced evolution in camera and smartphone technology allows amateurs to produce high-quality images, intensifying the competition for professionals in the photography field.
The wedding sector is facing challenges due to a fall in marriage ceremonies.
The falling marriage rate in Europe has greatly impacted the recovery of businesses tied to weddings, including photography services.
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Photographic Activities in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Photographic Activities in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 5.8 % over the past five years, to reach an estimated €11.4bn in 2024.
Trends and Insights
The growing ability of individuals to compete with the industry has raised quality expectations
- Consumers have greater access to photographic equipment, including smartphone cameras, than ever before, pushing many consumers into doing their own photography for events. This has also increased consumers' incentive to take up photography, fuelling the rival amateur photography market.
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Photographic Activities in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
Declines in European wedding rates will impact the industry
- Europe’s wedding market is declining, which is likely to continue, proving incredibly unfavourable for the industry.
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Revenue
€11.4bn
2019-2024 5.8 %
2024-2029 X.X %
Employees
214k
2019-2024 2.0 %
2024-2029 X.X %
Wages
€X.Xbn
2019-2024 X.X %
2024-2029 X.X %
European Leaders & Laggards
Europe Job Growth CAGR: 2.0 % *
- Revenue Growth
- Business Growth
- Job Growth
Top 5 Countries
Bottom 5 Countries
- Russia -16.0%
- Russia -13.8%
- Italy -7.7%
- Switzerland -6.1%
- Switzerland -3.3%
- CAGR values are for the years 2019-2024.
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Biggest companies in the Photographic Activities in Europe
Company | Market Share (%) 2024 | Revenue (€m) 2024 | Profit (€m) 2024 | Profit Margin (%) 2024 |
780.2 | 13.2 | 1.7 | ||
182.0 | 29.7 | 16.3 | ||
54.1 | 6.0 | 11.1 |
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Photographic Activities in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Photographic Activities industry in Europe in 2025?
The market size of the Photographic Activities industry in Europe is €11.4bn in 2025.
How many businesses are there in the Photographic Activities in Europe industry in 2024?
There are 202k businesses in the Photographic Activities industry in Europe, which has grown at a CAGR of 2.3 % between 2019 and 2024.
Has the Photographic Activities industry in Europe grown or declined over the past 5 years?
The market size of the Photographic Activities industry in Europe has been declining at a CAGR of 5.8 % between 2019 and 2024.
What is the forecast growth of the Photographic Activities industry in Europe over the next 5 years?
Over the next five years, the Photographic Activities industry in Europe is expected to grow.
What does the Photographic Activities in Europe include?
Portrait Photography and Image editing and development are part of the Photographic Activities industry.
Which countries have the most businesses in the Photographic Activities industry in Europe?
The European country with the most businesses in the Photographic Activities industry is Netherlands.
How competitive is the Photographic Activities industry in Europe?
The level of competition is high and increasing in the Photographic Activities industry in Europe.
Related Industries
This industry is covered in 37 countries
- Photographic Activities in Luxembourg
- Photographic Activities in Russia
- Photographic Activities in Slovakia
- Photographic Activities in Turkey
- Photographic Activities in Cyprus
- Photographic Activities in Estonia
- Photographic Activities in Iceland
- Photographic Activities in Europe
- Photographic Activities in Greece
- Photographic Activities in Romania
- Photographic Activities in Norway
- Photographic Activities in Switzerland
- Photographic Activities in Poland
- Photographic Activities in Ireland
- Photographic Activities in Finland
- Photographic Activities in Bulgaria
- Photographic Activities in Austria
- Photographic Activities in France
- Photographic Activities in Lithuania
- Photographic Activities in the Netherlands
- Photographic Activities in Hungary
- Photographic Activities in Denmark
- Photographic Activities in Malta
- Photographic Activities in Croatia
- Photographic Activities in Slovenia
- Photographic Activities in Spain
- Photographic Activities in Portugal
- Photographic Activities in Serbia
- Photographic Activities in Belgium
- Photographic Activities in Italy
- Photographic Activities in Czechia
- Photographic Activities in Sweden
- Photographic Activities in Latvia
- Photographic Activities in Bosnia & Herzegovina
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Table of Contents
About this industry
Industry definition
The industry includes professional photographers and photographic processing services. Services provided by photographers include portrait and aerial photography, specialist photography, photojournalism and the video recording of special events.
Related Terms
AERIAL PHOTOGRAPHY STOCK PHOTO PORTRAITURE
What's included in this industry?
Portrait PhotographyImage editing and development Product photography Other photographic services
Companies
Cewe Stiftung & Co. KGaAMeero SASNphoto sp zoo
Industry Code
ISIC 2006
742 - Photographic activities in Europe
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Performance
Key Takeaways
The growing ability of individuals to compete with the industry has raised quality expectations
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Photographic Activities in Europe industry (2011 -2029)
- Employees in the Photographic Activities in Europe industry (2011 -2029)
- Business in the Photographic Activities in Europe industry (2011 -2029)
- Profit in the Photographic Activities in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Photographic Activities in Europe industry?
Outlook
Analysis
What's driving the Photographic Activities in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Photographic Activities in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Photographic Activities in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Wedding photography revenue surges. As COVID-19 wound down, the wedding photography industry experienced a robust recovery due to postponed events and new bookings.
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Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Photographic Activities in Europe industry's products and services performing?
Analysis
What are innovations in the Photographic Activities in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Photographic Activities in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
The fragmented nature of the industry creates competition. With numerous small businesses and owner-led companies, the photography market's highly fragmented structure has diluted the presence of larger companies.
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Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Cewe Stiftung & Co. KGaA
- Countries of operation for Meero SAS
- Countries of operation for Nphoto sp zoo
- Countries of operation for H Tempest Ltd
- Countries of operation for Diaz Wichmann Studios SL
- Countries of operation for Aura Photo Agency SAS
- Countries of operation for Allcop Farbbild-Service GmbH & Co KG
- Countries of operation for Concept Photography Ltd
- Countries of operation for Orwo Net AG
- Countries of operation for Studio Harcourt Paris
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Copyrighting proves key to protecting revenue. Intellectual property rights are covered by EU copyright legislation, which regulates different elements of creator rights surrounding the protection of their original works.
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External Drivers
Analysis
What demographic and macroeconomic factors impact the Photographic Activities in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Automation drives operational efficiency. Emerging trends like digital cameras and photo-editing tools attract more professionals, while automation reduces purchase and wage costs in the industry.
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Cost Structure
Charts
- Share of Economy vs. Investment Matrix
- Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Photographic Activities in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
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