Raphael ThysA teaser image of the Polestar 3 SUV Photo by Polestar
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Executives for Volvo- and Geely-owned Swedish automotive company Polestar gathered with press and investors in New York to discuss the company’s future plans this week, including the imminent arrival of its first SUV.
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Officially called the Polestar 3, it’s described as a “premium electric performance SUV,” and will compete against other electric people-movers like the Tesla Model Y, Ford Mustang Mach-E, and Audi e-tron.
Polestar did not include any specs, pricing, or performance details on the forthcoming vehicle, other than to say that it is indeed forthcoming. The Polestar 3 follows in the tracks of the Polestar 1 PHEV two-door coupe; and Polestar 2 electric sedan. A preview of the Polestar 5 EV was also released last week, but that’s not due to arrive until 2024.
As Polestar notes in its release, the premium SUV market is the hottest segment in North America, with its shoppers willingly adopting electrification at a higher rate than others, so the 2022 arrival of the Polestar 3 SUV should be significant for the company.
“We will build in America for Americans,” said Thomas Ingenlath, Polestar CEO, neglecting that other country just North of America. Uh, hi. “Polestar 3 is planned to be launched in 2022 as a premium electric performance SUV that will define the look of SUVs in the electric age. It will also be the first Polestar vehicle to be built in America.”
The Polestar 3 will be built at the Volvo Cars plant in Charleston, South Carolina, which also produces the Volvo XC90. Production is set to launch in 2022.