While the world is focused on Artificial Intelligence and its amazing ability to create unimaginable images and situations, WWF-Paraguay has launched a campaign using real photos of environmental disasters caused by people. The ‘Generated by Human Intelligence’ campaign is a reminder of the consequences of our actions on World Environment Day.
Credits
Brand: WWF
Agency: Kokū
Creative Director: Guillermo Iparraguirre
Creative Team: Daniel Caballero; Michael Leitmann; Gerardo Mateos; Álvaro Gardella
Art Director: Amadeus Ferreira
Design team: David Moral; Nath Morinigo
Account: Giovanni Almada
General Director: Anthony Rojas