Walt Disney, the first service designer?

Engineers aren’t the only ones who had a part to play in the history of UX. He might not seem like the most obvious candidate, but Walt Disney is often hailed as one of the first UX designers in history. Indeed, Disney was obsessed with creating magical, immersive, near-perfect user experiences, and the way he set about building Disney World was a true stroke of UX genius. In his article for UX Magazine, Joseph Dickerson outlines Walt Disney’s guiding principles for his team of engineers*—*or Imagineers, as he called them: know your audience, wear your guest’s shoes, communicate with color, shape, form and texture… Disney envisioned a place where “the latest technology can be used to improve the lives of people”

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