Xerox, Apple and the PC era

The 1970s kicked off the era of personal computers, with psychologists and engineers working together to focus on the user experience. Many of the most influential developments came out of Xerox’s PARC research center, such as the graphical user interface and the mouse. In many ways, PARC set the tone for personal computing as we know it today. And now over to Apple. In 1984, the original Macintosh was released*—*Apple’s first mass-market PC featuring a graphical user interface, built-in screen and mouse. Since then, Apple has been a true innovator of user experience, from the first iPod in 2001 to the iPhone in 2007. The tech giant even had a hand in coining the term UX design…

1970’s